What is PPC | PPC | Pay Per Click

What is PPC | PPC | Pay Per Click

PPC stands for "pay per click". Pay per click is an advertising model, where companies pay an agreed amount each time their ad is "click" and not when your ad appears.

Advertisers usually install on a PPC PPC network and define how much they are willing to pay for each click-through they get.

Advertisers select keywords, key phrases, groups of keywords or categories they want their ads to appear.

Advertisers willing to spend the most money for advertising is generally relevant listed first. * Google PPC ranking system evaluates the CPC (cost per click) ad relevance, CTR and daily budget, then the order in which ads based on a number of factors.

Benefits of the CPC

When you set up a PPC campaign, you can controlthe traffic. Although the new site will take time to rank well in search engines, PPC traffic, you can turn on and off. PPC, you can create almost instant traffic.

Unlike organic search listings you check the details (description), and where the visitor is directed to your site.

Another advantage of PPC ads are the opportunities for international exposure. Organic search window ads vary in different geographical areas. Ppc to control what you saw.

Google AdWords is the advertising product and main source of income peak (16,400 million in 2007). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising as well as text ads and banners. The AdWords program includes local, national and international distribution. Google text advertisements are short, consisting of a title line and two lines of text. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Search Marketing Yahoo! are keyword-based "pay per click" or "Sponsored Search" service, Internet advertising Yahoo! Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com ). Goto.com was Idealab spin off and was the first company to successfully provide a pay-for-position search service following previous attempts that were not well received. Microsoft was the last of the "Big Three" search engines (Microsoft, Google and Yahoo) to build capacity of its own system of pay per click (PPC) ads. Until early 2006, all ads are displayed on the MSN search engine provided by Overture (and later Yahoo!). MSN picked up the advertising revenues in exchange for advertising Yahoo! products to its search engine.



How to do actully work:

First You must have join a Pay-Per-Click program e.g Google AdWords, and top up your account with some money i.e £20

1 Then You create a small text ad
2 After that You then specify which keywords must be associated with your ad
3 You then specify how much you are willing to pay each time someone clicks on the ad.
4 Prospective clients will then go to search engines, and enter one of the keywords or keyword phrases specified.
5 The search engine finds the matching ads and places them on the results page.
6 If the searcher clicks the ad, they are taken to your web site, and you are charged for the click.

The amount you pay per click can vary on how competitive the market is for that keyword or phrase. Generally speaking as long as you are confident that your website/service has the potential to sell itself to a user once they have arrived then PPC marketing can be a very valuable traffic source, offering excellent Return on Investment.