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Friday, October 14, 2011

What's the difference between directory & social bookmarking?


Directory submission helps to make the backlinks & social bookmarking helps to get the traffic to your post as well as also help to get the backlinks for your website!
Directory submission is to create one way links to a website.

While Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online.

Directory link Is helpful to increase back link and PR, social bookmarking is quite helpful to provide traffic.

what is difference between article and press release

press release. This is related to a particular event, to a particular action and is meant to be republished on other websites or mediums of mass-media. This should be short, simple, clear and professional. The press release caries an information or a clear message.

The article can also be related to a particular event, but is more oriented towards an opinion rather than an information. Also an article should be more elaborated, more oriented towards expressing views and opinions or describing ideas in an elaborate and particular fashion.

The blog is everything else and can include the other 2. It is more personal than a press release and an article, personal both in style and also can include information or ideas that are not thoroughly explained since readers are probably familiar with the blogger.


Article submission is used to promote your products or services by writing the article and it is submitted to the various article directories.

Press release is Announcement, offers, special news of your company and it is also publish to various news publishing and press release websites.

How to website analysis


When designing a website for you, we follow a design process to ensure that the website we build meets your expectations and objectives for the site.

The following is an overview of the design process:

Analysis

At this stage, we define the short and long term for the site and then ranked in order of importance. In addition, it defines the general public for their site.

Definition of hearing

In this phase, we define the different groups within your public. For example, if you sell ski equipment, your audience will be divided into beginner, intermediate and advanced skiers, and these three elements can be divided into male and female and divided into young and old. After we divide your audience into different groups, we try to determine the objectives and needs of each group. We also rank the groups in descending order. When we define the potential audience, we will create a user for each of the imaginary audience, and a script for each user. All this information helps us design a site meets the needs of your potential users.

Competitive Analysis

At this point, we performed a competitive analysis, where we go through the websites of your competitors or your peers to see how they designed their sites. For example, look at content, services, and navigation. This analysis helps determine what you want on your site.

Contents

After determining your goals, your audience, users and competitors, you can begin to decide on the type of content you need on your site. List each item of content you want on your site, for example, a list of products and services, schedules, contact information, newsletter, documents, etc.. Once you have made a list of all songs can be organized into logical groups. These groups define the main structure and order of your website.

The structure of the site

Groups of content created in previous step, create a diagram of the structure of the site. A simple tree diagram does, or you can use a program such as Visio to create a graph.

Page created

Page design is the latest phase of the design process before we can begin to create pages on your site. In this phase, we design the layout of each type of page on your site will use.

Create a site

When all the planning is done, we can begin to build the site. Usually, it will generate all the content including text, documents, photos, etc.. We will add pages and content to build the site.

Analysis

Once the site is built, we will test to make sure everything works. We also want to test the site to ensure it does what you want it to do.

Deployment

After the site has been tested and works to your specifications, the site will be displayed on the web server and your site will be available to its customers.

What are Dofollow and Nofollow Links

One of the most important things internet marketers or webmasters need to know about if they are creating and building backlinks to boost up their SEO is the difference between Dofollow and Nofollow links. You may be wasting your time doing so many blog commenting or adding links to your site if all of those links are Nofollow links. But what is Nofollow?

dofollow-nofollowNofollow is an HTML attribute that we add in our hyperlinks to tell Google not to distribute any pagerank value to the page you link. The attribute also tells Google in its language which means "Don't follow this specific link" or "Don't follow links on this page". It was first created by Google in 2005 in order to combat keyword spam. In order to enhance their search rank, webmasters, marketers and spammers always look for Dofollow websites and blogs for target to leave keyword links with their choice of anchor texts. Other search engines like MSN Live and Yahoo both respect the nofollow attribute as well. When you create a link within your blog, or whithin your article content or it’s on your sidebar, the html code will be similar to this below:


This is my blog

If a link is set to nofollow, it then will look similar like this:

This is my blog

If you take out the ‘nofollow’ tag, the link will become Dofollow. There is no actual DoFollow tag. Every link without the Nofollow attribute is considered as a Dofollow link.

There are various reasons why good websites want to make their links a “nofollow” links:

If you have a website with a good PageRank and links to a site with PageRank not all, then the relationship can cause damage to your page. To avoid this, webmasters usually set your link nofollow, because search engines do not recognize the links are nofollow.

Many of the affiliate links are also set to nofollow, many administrators, because they think it is pointless passing PageRank.

Google also proposes to use the nofollow tag on paid links and content of trust. Make sure that Text Link Ads are marked as nofollow.

Send page rank juice pages like Contact Us, About us, Privacy policy and accountability, etc. are also not recommended.

what about nofollow links ?


Nofollow link is a link that is included on a Web page using standard HTML markup, but contains an attribute to avoid passing link juice or reputation of the destination page. This type of relationship does not improve the link target search engine rankings.

Here is a link to Google followed by the same link with the nofollow attribute added.

Google, Yahoo and MSN have all links nofollow backlink account instead. Google shows only backlinks to select a few for each domain using the operator link from the web interface. Google Webmaster Tools backlinks record include nofollow links, even if they are absent from the operator link.

It is interesting to note that the Google data administrators question number 2:00 indicates that the nofollow attribute is a way to prevent Google from link "Crawling" on a single page.

Google crawl nofollow links but never gives importance to nofollow links but if you will get links on good PR page and having good crawling ration then you keyword will get power in other search engine.

SERP rank means your site position in search results. And this serp directly connected to traffic. As much you get traffic with relevant and quality result then your site be noticed by google. And if google find some meaningful and helpful content on your site then it will show your site in top positions. So get quality traffic and improve the serp rank. So now you may understand that nofollow links can helpful in better serp rank as nofollow links also helpful for getting more traffic.

keyword density

Use the keyword density, although it may seem important, especially if the approach to the optimization aspects of web page, but in reality you can not make such a finding, that the percentage of words to appear on some pages may not have a important impact on their public web site ranks in search engines, especially Google, which is famous for because it is an off-site, favoring a system of many people. No matter the keyword density of 1% or 15% can not find a ranking incredibly different.


What is keyword density?

Keyword density is a combination of number of times a word or phrase in relation to other terms that appear on a web page. The more times a keyword appears in relation to the total number of words on the page, the higher the density of keywords together. The more times than the other word the higher the percentage of keywords, resulting in a lighter density of keywords.

Is the keyword density make a difference?

Search engines, including Google, Yahoo and MSN Search the density of keywords as part of their search algorithm. Each search engine has a different mathematical equation on the density of keywords that is rewarded by the investment of high rank. There is another level of tolerance among the different search engines that the degree of density allowed before a penalty imposed.

Well, what are the key words anyway?

Keywords are the terms that researchers access the search interface search engine to find information, products or services. The key word is entered in the search engine's algorithm as a mathematical calculation to determine the appropriateness of the order of several million web pages for this particular search. The pages of the algorithm considers most relevant to the search for those keywords are classified accordingly.

How keywords are keyword phrases different?

A keyword can be a single word or phrase containing that word. Researchers use two types of files when they seek information. Generally, the greater the pain, the most specific information returned is the index of search engines.

Cross Linking In SEO

Cross linking is the method to post links on few sites with each one. Let me explain. You have 5 sites of your own. if you post one site link on all other four site, and repeat the action with other four sites too, then it will be called cross linking. I think it is beneficial.


which combines the two sites.Cross link is the process by which Internet access is built.It can be approximated that the contents of the site, which is responsible for them in view, and also can still be their interest.

Cross-linking refers to the process of linking two sites. Whether or not owned by the same person, the cross-linking is the process that underlies the Internet. Allows users to refer to sites with content similar to those already on the screen and may be of interest to others.

The crosslinking is also an interesting target in terms of search engine optimization. Link popularity is one of the main factors involved in how search engines determine the value, importance and relevance of the sites on a given topic. This calculation is then reflected in the site's search rankings.

As a result, the interconnection between the sites is a very popular method of search engine marketing. As well as links and inbound links can be valuable tools for SEO, if you use a cross-linking effectively, especially if you are the owner of both sites. Here are some guidelines to remember when the cross-link the two sites you own.

-Make sure that each site is unique, original content. Although this may seem obvious, it is important to do a little 'different sites, which, at least, it seems that we can learn something new or different from other sites. It could be similar to the theme and topic, and in fact contribute to a better quality of connection through the cross-linking, it is similar, but it is unique.

-Think through sites accommodate two different IP addresses. Although the crawler to gather the fact that both sites are on the same IP address, you probably will not punish in the cross-linking, but it never hurts to be cautious. It can also improve the quality of your cross-connects in the eyes of spiders.

-Do not use the cross-linking on each page. Too often, people tend to use connections on the same site by putting a link on every page. This dilutes the quality of the link, and search engines will appear questionable.

-Use the anchor text for crosslinking. If you can use a keyword rich anchor text around a cure, will be more attractive to the robots of search engines. SEO marketing is to combine all kinds of SEO strategies, then using the cross-linking in conjunction with the text the key word is always the best.

Mobile SEO



Mobile SEO is similar to usual one at the time, but we still have to focus more on things that are more mobile users, such as reading or watching video blogs.

Mobile SEO could exist only if you have a particularly mobile site and only link you need to remember to build cellular sites and other activities platform.Mobile SEO Mobile SEO is a short wait for the truth about the performance of a device, such as the -phone.

How to get the search traffic for a mobile site is to think that the mobility of researchers want more than what is included in the office of your site and give your mobile site. This often requires more time to research the keywords for mobility of researchers, the information needs of mobile researchers, and the redesign of the architecture of the site information to address these research needs. You may also need to spend some time creating content that would be useful smartphone users to share and recommend. Smartphone users can do with the transcoded desktop content as well, but someone interested in optimizing a site does not end with a content formatter office.

What Is Google Wave?

Google wave is a communication platform. You can look at it as like a mix between instant messaging, email, social networking, and chat.
You can try asking friends for an invite (maybe someone you know already has some to send out).

Google and Microsoft continued their war of ideas on Thursday, with the software giant unveiling a new web 2.0 search engine and Google said its planning to launch what it calls "the e-mail of the future" later this year.

At the D7 conference in California Thursday, Microsoft introduced Bing, which it says its not just a search engine, but a "decision engine" that will take search to a whole new level.

Meanwhile, Google introduced a new communication tool that it hopes will redefine the way we communicate online.

Google Wave, which was first under the codename of "Walkabout", will mesh elements of e-mail, instant messaging, wikis and photo-sharing to help simplify online communication.

Developers began testing out Wave yesterday but for the rest of is who are still having a hard time figuring out just what this new tool will do, check out the below video online that Google released.

It offers an in depth explanation that runs for 90 minutes.

What is Google's Sandbox


Google's Sandbox is a "term" described by Search Engine Optimizationists of whether your website has been declared as cheating Google's algorithm. If your site is found to be cheating Google's algorithm, you will be placed in a sandbox. Being placed in a sandbox, your website will remain "invisible" to people who are searching for your website.

Google sandbox is not something you can control, there are some things you can do to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethics boards and immoral and unethical tricks and tips that you can get new sanctions or a complete ban on Google, so think twice before resorting to them. The unethical practices will not be discussed in this article because they do not comply with our policies.

Before delving into more detail on specific techniques to minimize sandbox damage, it is necessary to clarify the general rule: you can not fight the litter box. The only thing you can do is adapt to it and wait patiently for the passage of time. Any attempt to fool Google - melodramatic writing letters to Google, use the "sandbox tools" to prevent the filter - can make your situation there are many initiatives that can take time. in the litter box, for example:

Actively collect the content and good links - as time goes on, a fresh and relevant content and good links will take you to the top. By getting links have in mind that they must come from reliable sources - like DMOZ, CNN, Fortune 500 sites, or other popular sites. Also links from. Edu. The Governor and. Mil domains can help, because these areas are generally exempt from the sandbox filter. Do not get 500 links per month - it will kill your site! Instead, build links slowly and steadily.

Plan-as opposed to the practice of launching a website when it is finished, run a couple of pages when you have them. This will start the clock and the time will run parallel with your development of Web sites.

Buy an old or expired domain name - sandbox effect is more severe for new sites in new areas, so if you buy an old or expired domain name and to launch a new site out there, you feel less of a problem.

Host established in a host - Another solution is to host its new site in a subdomain of a well-established (free hosts, but usually not a good idea in terms of ranking SEO). The sandbox effect is not as severe for new subdomains (unless the field itself is blacklisted). You can also host the main site on a subdomain and a domain server separately only to certain content, linked to the main page. You can also use the site redirects to the new subdomain, although the effect of this practice is questionable, since it can also be seen as an attempt to fool Google.

Concentrate on less popular keywords - the fact that your site is sandboxed does not mean that it is not indexed by Google at all. Instead, you may be at the top of search results from the start! Looks like a contradiction to the rest of this article? Not at all! You can top the results for the less popular keywords - Of course it's better than nothing. And while you wait to get to the top of the keywords the most lucrative, you may find that even less popular keywords are enough to keep the ball, then you may want to do some optimization for them.

Rely more on Google than how to increase traffic - which is often said that Google is not the only search engine or marketing tool out there. So if you plan your SEO efforts to include other search engines that either have no sandbox at all, or length of stay is relatively short, but also minimize the damage sandbox effect.

Monday, October 3, 2011

what is Micro Blogging ?



Microblogging is a web service that allows subscribers to transmit short messages to other subscribers. Microposts can be made public on a website and / or distributed to a private group of subscribers. Subscribers can read microblog posts online or request that updates are provided in real time at their desks as an instant message, or sent to a mobile phone as an SMS text message.

Microblogging is a combination of blogs and instant messaging, allowing users to create a short message that is displayed on their profile. Sites such as Twitter also cause these messages to be delivered on mobile phones, allowing micro-blogging to provide a quick way to communicate with a group of people.

Keep your finger on the pulse

Twitter, in particular, is useful for this. It has become something of a social bookmarking service with users share links to interesting articles or news. This is a benefit not only for the links, but much of what people are talking about right now: all fodder for blog entries.

Develop the ability to write now a worrying future

Microblogging is relaxed. It is your magnum opus, so obvious typos and errors do not count. And 'the ideal platform to freely practice in writing, without stopping the constant criticism of your words, or, as Daniel says, how it feels to write from tomorrow, then do not change.

Allow readers to learn more

It's a microblogging platform staff. Tumblr share links, images and quotes that capture your interest, even if not in any way connected to the things you blog. Twitter asks you to tell readers what you do, and this can give a small window on the person behind the blog. Relationships are always stronger than those of the information.

You can also use a service like Twitter to socialize with the players and network with other bloggers.

Use a pulse off-topic

I can not count how many times I had an impulse to blog something, only to discover that it was probably not suitable for the target audience of my blog. The link is found buried in my favorites, have not received the attention it deserved.

Microblogging allows you to express that impulse, without disturbing focus on your main blog.

Tips of Generating Free Traffic

1. Pay-Per-Click
2. Banner Advertising
3. Ezine Advertising
4. Text Links
5. Leads (co-registration)
6. Offline Marketing
7. TV, Radio & Podcasts Advertising
8. Newspaper Advertising
9. Word of Mouth Referrals
10. Paid Inclusion
11. Traffic Packages
12. Classified Ads
13. Cost-Per-Action
14. Search Engine Optimization
15. Article Marketing
16. Affiliate Programs
17. Press Release
18. Directories
19. Forum Marketing
20. Email Signature
21. Shopping Sites
22. Shareware-Download Sites
24. Traffic Exchange
25. Banner Exchange
26. Link Exchange
27. CPA Networks
28. Affiliate Networks
29. Desktop Messaging
30. Contests & Races
31. Tele Seminars & Conferences
32. Write Testimonials
33. Surveys
34. Create a Product
35. Expired Domains
36. Exit Traffic
37. Myspace
38. Google, Yahoo & AOL Groups
39. Facebook
40. Social Bookmarking
41. Blogging
42. Video Sites
43. Podcasting
44. Content Sites
45. Wikipedia & Wikihow
46. Yahoo Answers
47. Return traffic
48. List Building
49. Viral Traffic
50. Joint Ventures
51. Product Launches
52. Cross Promotion (Integration Marketing)
53. Giveaway Events & Bonuses
54. Freebies For List Owners

Sunday, October 2, 2011

What Is a Web Portal?

Web portals are gateways organized structure that allow access to the information found on the Internet. More than just a search engine, portal typically includes a customizable access to data such as inventory reports, local news, regional and national, and email services. Most of the best known portals are generally identified by the search engines, although they offer much more than just the ability to search the web.

What you are building a portal? And 'personal information (such as Yahoo), a regional portal, or a hobby?

What characteristics of your site need? How is the market? Who is your target market? What are your skills as a web designer?

Common features include chat portals, classifieds, personal profiles and photo galleries.

Deciding which software to implement the portal. Most likely to be looking at open source scripts website. Major open source scripts including DotNetNuke web portal, uPortal, Liferay, and the Dolphin Community.

This can be confusing and overwhelming! The resource list below gives some good starting points.

Load the software for your web portal Web site and install it in line with the scripts specific directions. This is the part that requires the MySQL functions as Web portals run on databases.

Customize the appearance of the web portal. Script-specific support forums can provide excellent advice and templates free web portal for the software you have chosen to adopt.

Market your web site!

This may be the most tedious, as the marketing of the website is an ongoing and intensive.

Advertise your web portal to all niche sites is to subscribe to traffic exchanges, and include a link to it as the signature of your email address.

If your site includes features such as community forums, consider a few friends to act as enthusiastic users or take a different user name to obtain working capital for community involvement.

Benefits of SEO



Search engine optimization is a practical and effective way to increase traffic to your website and when your business shine online. One of the biggest advantages of SEO services is that it helps to create websites encourages visitors to your site, and search engines. Specially designed and results oriented SEO services in a systematic and reliable solution to the search engine along with a lot of SEO benefits, including:

User-friendly website design or redesign
Keyword-rich content writing
Article submission to major directories
Proper Meta tag optimization
Advanced online marketing techniques
Long-term higher rankings on major search engines
Strategic link building
Increased website visibility
Enhanced online sales
Global business coverage
Website evaluation and monthly reporting
Dominate your competition,
More targeted prospects to your web site,
Cost-effective and long-term ROI,
More creditable,Global exposure for your website,
Save time,
Long-Term Standings,
Beat Your Competition,
Higher Sales,
Increase Visibility,
Your Own 24-Hour Marketing Team,
Cost-Effective Marketing.
SEO results in increased targeted traffic to your website
SEO helps create brand identity
SEO creates better search engine positioning
SEO helps you gain comp0etitive advantage
SEO results in fast measurable ROI
SEO boosts product sales and online visibility
SEO brings in free targeted traffic and hence results in low client acquisition costs
SEO can allow you to compete efficiently and effectively against larger competitors
SEO provides continuous online visibility

what is SMO| SMO


Social Media Optimization is a technique in many ways, Internet marketing where word of mouth is created not through friends or family, but the use of networking, social bookmarking, video and photo sharing sites, and that's why you need through Social Media Optimization (SMO) for professionals who can create the effect, which is not only optimized potential, but also ethical.

Social Media Optimization can be considered as one of the methods of search engine marketing, but there are some differences as well. The main goal of social media optimization is to drive traffic from sources other than search engines. However, instead of improved Search is also a gain from a successful SMO.

Many people have heard of SEO or Search Engine Optimization, but not so many people are aware of Social Media Optimization (SMO). Follow-up is a strategy used to help raise awareness of your business or website to actively promote the social media networks. Here are some of the basics of social media optimization. Follow-up is a strategy that is best to learn as you go, because once you start, everything will be known. Generally, there will be the most successful online business comes more significant and important.

Five Suggestions for Social Media Optimzation (SMO)

1) Increase your linkability
2) Make tagging and bookmarking easy
3) Reward inbound links
4) Help your content travel
5) Encourage the mashup